In the modern world we live in so much importance has been placed on physical appearance and the perception of our lives by others and no more so that for women and young girls. In the sports industries it is so evident and rife through social media these days that it seems that being pretty is sold as the quickest way to success and even more worryingly, that this is also the path to happiness.
So whose fault is this?
We are quick to criticise and outline how this is a result of male influence, brand choices in ambassadors and media, but what about us girls? Is it time to stop and take a step back and look in the mirror. Trust me, as I am someone who knows a thing or two about this subject and its relationship to self worth and happiness.