We take nothing away from the endless hard work put in by pro riders and big brand representatives to push the boundaries of what is possible with our sport and how it is perceived in the mainstream media.
However for a lot of everyday riders, weekend warriors and occasional kiters, this can seem so far from the kitesurfing style and skills that they practice when they hit the water and the thoughts of boots, kickers and sliders or strapless freestyle tricks are not even on the wish-list.
So what does one of Europes biggest retail sports companies do when they bring affordable kitesurfing products to the market, do they try and recruit a team of hotshot pros to the ridicule of the the social media opinionators… thankfully not.